ANDREW VAN KEULEN

2024/GWT

Me :)
         Hi! I’m Andrew. A creative head specialising in Identity, Publication and Typographical Design. Currently developing 
my Web and Animation muscles. I have been freelancing over the past 2 years. 
Based in Naarm/Melbourne. Looking to assist you in your next communicative adventure with energy, fun, and a strategic attitude. Feel free to have a gander through my work.

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02 BEAUTY IS SUBJECTIVE

JUNE — 24

TYPE:  PRINT/PACKAGING/STRATEGY           ‘Things can be beautiful to me that aren’t to anybody else. 
And that’s what’s kind of fabulous about it. It’s nature, it’s nurture, it’s a lot of things. The problem with beauty in design is that you have so many stakeholders, opinions, and views that they can be so vastly different and difficult to cover everyone. The way we can navigate and design to this is what we will be exploring in this selection of cassettes, as everyone has their preferences.’ 
        A set of cassette tapes labels describing the importance of beauty in life and in the world of design. 

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I would like to acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection
to lands, waters, and communities.
I pay my respects to Aboriginal and
Torres Strait Islander cultures,
and Elders past and present.