ANDREW VAN KEULEN

2024/GWT

Me :)
         Hi! I’m Andrew. A creative head specialising in Identity, Publication and Typographical Design. Currently developing 
my Web and Animation muscles. I have been freelancing over the past 2 years. 
Based in Naarm/Melbourne. Looking to assist you in your next communicative adventure with energy, fun, and a strategic attitude. Feel free to have a gander through my work.

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TYPE:   IDENTITY
    1. Melbourne’s West - Melbourne’s West was a uni place branding project. It was a full deep dive into Branding Identity. From the research of competitor branding with positioning maps to the breakdown of key values and what the goal was to represent. Completing Style guides along with many creative outcomes.
    
    2. Genetic Support Network Victoria - The GSNV is a government-funded health organisation committed to people who are impacted by a genetic condition. Hoping to improve the living experience of Victorians impacted by a genetic and/or rare condition. - Identity Propsoal 
    
    3. Friends of Iramoo - Friends of Iramoo is a Volunteer Group located in the Western Suburbs of Melbourne that I have been apart of since a young child. They protect the finite amount of local grasslands and habitats to native species of flora and fauna. - Creating Identity and Illustrated outcomes.

    4.  Aeolus - Celebrating Beer and Food locally sourced in Victoria. - Responsible for the identity and print design.

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I would like to acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection
to lands, waters, and communities.
I pay my respects to Aboriginal and
Torres Strait Islander cultures,
and Elders past and present.