ANDREW VAN KEULEN
2024/GWT





Me :)
         Hi! I’m Andrew. A creative head specialising in Identity, Publication and Typographical Design. Currently developing 
my Web and Animation muscles. I have been freelancing over the past 2 years. 
Based in Naarm/Melbourne. Looking to assist you in your next communicative adventure with energy, fun, and a strategic attitude. Feel free to have a gander through my work.

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05 IDENTITY
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TYPE:   IDENTITY
    1. Melbourne’s West - Melbourne’s West was a place branding project created at uni. It was a full deep dive into Branding Identity. From the research of competitor branding with positioning maps to the breakdown of key values and what the goal was to represent. Completing Style guides along with many creative outcomes it was a really enjoyable project.
    
    2. Genetic Support Network Victoria - The GSNV is a government-funded health organisation committed to people who are impacted by a genetic condition. Hoping to improve the living experience of Victorians impacted by a genetic and/or rare condition. They are focused on assisting individuals with the processes of genetic testing, diagnosis, support and advocacy. They are striving for a Victoria where everyone can flourish.     
    3. Friends of Iramoo - Friends of Iramoo is a Volunteer Group located in the Western Suburbs of Melbourne that I have been apart of since a young child. They protect the finite amount of local grasslands and habitats to native species of flora and fauna. I was lucky enough to have the opportunity to create a couple of different brandmarks for them. 



I would like to acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection
to lands, waters, and communities.
I pay my respects to Aboriginal and
Torres Strait Islander cultures,
and Elders past and present.